Community & Curation: A Fresh Start

For nearly a decade, I wrote a blog about alcohol, the wine & spirits business, and my experiences navigating the industry, updated just about every day without exception. This was before the iPhone, before Instagram, and before our attention spans were completely destroyed by short-form video.

It started in 2009. I was a new buyer for the beloved K&L Wine Merchants looking for a way to share my ideas with customers. When 20-30 people began tuning in, I was thrilled. Five years later, I had thousands of people reading what I wrote and producers flying me out to cover their distilleries, brand releases, etc.